A working shop for the web. We roll your site in, get it dialed, and keep it running clean - with real warranty hours, scheduled tune-ups, and a live godometer on every job.
AI visibility means your website is structured so AI systems and modern search experiences can accurately discover, interpret, and surface your content. That includes clean technical SEO, schema clarity, crawl accessibility, and content architecture tuned for machine understanding.
Every project rolls through the same disciplined process - whether it's a fresh build, a tune-up, or a long-term maintenance contract.
Custom sites engineered from the chassis up. Modern stacks, clean code, fast loads.
Performance, SEO, accessibility, security. Audited, fixed, and verified.
Scheduled service cycles tracked by hours. You always know what's covered.
A structured maintenance system that keeps your website fast, visible, and optimized based on real live hours-not guesswork.
Every hour your website is live, it accumulates runtime - just like mileage on a vehicle.
Search algorithms evolve, content ages, and technical performance gradually shifts.
Instead of guessing, we optimize your site at precise runtime thresholds.
Most websites are treated as "set it and forget it" assets - until performance drops, rankings fall, or pages quietly stop converting.
We built something different.
Your website runs on a live runtime system (gOdometer) that tracks how long it has been active in real time. Just like a vehicle, your site naturally accumulates wear over time - search algorithms evolve, content ages, technical debt builds, and performance slowly degrades.
Instead of guessing when to fix things, we service your website at precise runtime milestones.
0 - 250 hours — standard warranty on every new site, measured in live runtime hours.
Extended warranty: extends coverage to 2,160 runtime hours for $99 CAD.
During the warranty window, we cover:
This is your break-in period, where we ensure everything runs exactly as intended after launch.
After the warranty period, your website transitions into a structured service model based on runtime hours.
Each milestone represents a natural stage of digital aging and optimization need.
Includes all service intervals up to and including the 20,000-hour scheduled maintenance stage.
A consolidated monthly service structure designed for continuous upkeep without waiting for degradation signals.
— Quick pulse check
Approx. 3 weeks of runtime · 30–45 min service
Enough live time for something to quietly break — catch forms, scripts, and indexing issues early.
— Health & performance check
Approx. 6 weeks of runtime · 1–1.5 hrs
Traffic patterns emerge; speed regressions and broken links show up — time to analyze, not only ping the site.
— Maintenance & content refresh
Approx. 4 months of runtime · 2.5–3.5 hrs
Real maintenance work: updates, content accuracy, SEO structure, and infrastructure sanity.
— Deep audit & strategic review
Approx. 11 months of runtime · 5–7 hrs
A full seasonal cycle — technical SEO, security, conversion funnel, content strategy, competitors.
— Compounding & consolidation
Approx. 16 months of runtime · 3–4 hrs
Follow-through on the 8,000-hr audit: did changes work? Build momentum, links, and conversion clarity.
— Rebuild vs. evolve decision
Approx. 2.3+ years of runtime · 6–8 hrs
Strategic fork: is this stack and design still the right vessel, or time to plan renewal?
Move the runtime slider like an odometer and watch each milestone light up when it’s due.
Full paid cycle across all tiers
500–20,000 runtime hrs
$2,644 CAD
Websites are not static assets.
They behave more like living systems:
Without structured maintenance, even a well-built website slowly loses visibility and effectiveness.
Instead of guessing when your site needs work, we track it precisely using real runtime hours.
This means:
Just clear, predictable system health at every stage.
Your website isn't maintained on a calendar.
It's maintained on actual usage time.
And just like a high-performance machine, it performs best when serviced at the right intervals - not after problems appear.
Every site we ship gets a unique ID and a go-live timestamp. From that moment forward, two meters never stop counting - the warranty clock, and the service-hour bucket. You see the same thing we see.
Enter the Shop →Tell us what you've got. We'll spec the bay.